Posters and press material for Lars Von Triers latest comedy, The Boss of it All / Direktøren for det hele. The process of designing the posters was quite long and hard. We are most satisfied with the teaser campaign, the press book and the sketches leading to the final posters.

Photos by Erik Hansen-Hansen. Automavision font by Rasmus Lange.

Visit the official Boss of it All site
Site by Electric Parc

MAIN POSTER

This was our final poster send to Nordisk Film. They then changed certain aspects of the typography and color-grading, which we won't show here.

TEASER POSTERS

For the teaser campaign we made six different posters, with each of the main actors in company of a big anonomys character as the boss of it all. The posters have partial glossy uv coating on the characters, which is sadly not shown here (but it looks fantastic).

PRESS BOOK

A selection of spreads from the 24 page Press book.

POSTER SKETCHES

This is just a small pick of all the sketches we made before tuning in on the final posters.