HISTORY WILL BE MADE

Background designs for BBC’s World Cup Promo

Client: BBC Creative

Our very own and talented in-house illustrations jedi Rune Fisker did the background designs for BBC’s 2018 FIFA World Cup promo.

The spot starts with the weaving of an epic tapestry. We are sucked into a woven universe with some of the worlds most iconic soccer players performing tricks and scoring goals. The backgrounds are inspired by the hosting nation Russia with iconic landmarks such as the Red Square in Moscow – hence also the weaving (it’s a russian thing).

PROCESS
Rune created the background designs in illustrator and they were then weaved into an insane amount of frames. The London Embroidery Studio embroidered every single frame individually, creating over 600 unique tapestries. After all frames were embroidered, the animation was done frame-by-frame by BLINKINK.
STILLS FROM FINAL FILM
END FRAME

Client: BBC Creative

Agency: BBC Creative

Background design: Rune Fisker

Character design: Dan Lambert

Production: BLINKINK

Director: Nicos Livesy

Embroidery: The London Embroidery Studio

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