KNOW YOUR RIGHTS
Campaign films reminding children about their rights
We partnered with Børnerådet (The National Council for Children) on three films telling children about their rights in a fun and engaging way.
Børnerådet works to safeguard the rights of children and young people in Denmark. They publish tons of reports each year based on interviews with children about their experiences with authorities, other cultures, the medical system and much more. The reports are mostly read by adults but Børnerådet wanted us to help them convert the grown-up language to something children could relate to as well. The theme for the first film was – what are your rights when you’re sick and at the doctor? We immediately headed to work and started brainstorming ideas for a fun concept that would appeal to children and help them understand and motivate them to stand up for their rights. After a few weeks of intense brainstorming we came up with the idea of having a slightly overweight, out of style but very passionate character telling children about their rights. We split the first film into three smaller lessons.
Concept and storyline: Benny Box
Art direction & design: Benny Box
Production: Benny Box
Sound design: Epic Sound