KNOW YOUR RIGHTS

 


Campaign films reminding children about their rights

Client: Børnerådet

We partnered with Børnerådet (The National Council for Children) on three films telling children about their rights in a fun and engaging way.

Børnerådet works to safeguard the rights of children and young people in Denmark. They publish tons of reports each year based on interviews with children about their experiences with authorities, other cultures, the medical system and much more. The reports are mostly read by adults but Børnerådet wanted us to help them convert the grown-up language to something children could relate to as well. We immediately headed to work and started brainstorming ideas for a fun concept that would appeal to children and help them understand and motivate them to stand up for their rights. After a few weeks of intense brainstorming we came up with the idea of having a slightly overweight, out of style but very passionate character telling children about their rights. Each film has a theme and is divided into 2-3 lessons to make it more appropriate for the short attention span on social media.


FILM 1 – YOUR RIGHTS WHEN YOU’RE SICK


CHARACTER DEVELOPMENT


Client: Børnerådet

Concept and storyline: Benny Box

Art direction & design: Benny Box

Production: Benny Box

Sound design: Epic Sound


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