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Creating a brand universe
Online pharmacy Apopro contacted us in early 2018 to help them create and establish their brand.
Apopro is the first online pharmacy in Denmark where you can buy both prescription and non-prescription medicine and care products just like at the regular pharmacies. Online pharmacies are disrupting the industry making it more accessible for people to buy their medicine easy, fast and in many cases cheaper than at their local pharmacy. The challenge was to find a way to position the first Danish online pharmacy as a reliable and better alternative to the old-fashioned pharmacies. Our idea was to create a brand family connecting the company with a unique set of recognisable characters. So far we’ve produced two films and a bunch of illustrations, setting Apopro apart from their competitors. We’re working continuously to expand the universe with more films, GIFs and illustrations making sure that the Apopro brand is instantly recognised across platforms. The films have been great for sales. In just one week after airing the first TV commercial sales on prescription drugs increased with 300% and regular sales increased with 30%.
Concept development: Benny Box
Storyline & speak: Benny Box
Art direction & design: Benny Box
Production: Benny Box
Sound design: Epic Sound