REMEMBER THE BIG PICTURE

 

 

 

 

 


Campaign films reminding people to see the bigger picture

Client: Rådet for Socialt Udsatte

In November 2016, we were approached by the Danish organization “Rådet for Socialt Udsatte” (Counsel for the Socially marginalized) with an open brief, tasked with bringing awareness to how recent social welfare reforms are affecting the socially marginalized.

“Rådet for Socialt Udsatte” represents the voice of some of the most socially vulnerable. Their work focuses on bringing awareness to the impact that certain policies and political reforms have on those that are socially marginalized. For the past years the grip on the unemployed has been tightened. The disposable income for those without a job has been lowered even though many are not capable of working due to either physical or mental illnesses.
To debunk some of the misinformation about the unemployed “Rådet for Socialt Udsatte” has published a report with some very interesting data and perspectives. To advertise the report and their findings, they asked us to do three short films with just the main conclusions – in an attempt to get more people to care about the subject and see the bigger picture.


FILM 1


FILM 2



FILM 3




CHARACTER DEVELOPMENT


Client: Rådet for Socialt Udsatte

Storyline: Benny Box

Art direction & design: Benny Box

Production: Benny Box

Character animation: Filippo Marchetti


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