Campaign film promoting an app to help nature

Client: Danmarks Naturfredningsforening

In collaboration with Danmarks Naturfredningsforening (The Danish Society for Nature Conservation), we produced this animated campaign film to promote their app NaturTjek.

The app lets you register different plants and animal species for science purposes on your smartphone. Danmarks Naturfredningsforening hired us for the job because they wanted an animation that would appeal to grown-ups without loosing its playfulness. We worked on creating a main character that had a modern and cool look and used a versatile animation style with differens kinds of transitions.

Client: Danmarks Naturfredningsforening

Storyline: Benny Box

Art direction & design: Benny Box

Production: Benny Box

Sound design: Epic Sound

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