Game As A Communication Platform

Client: Andel Energi / Dwarf

Andel Energi wanted a new format for brand activation. Something that involves and engages customers and leads, makes them smarter about their electricity consumption, and helps them save on electricity in the right places.

Our partners at Dwarf came up with the idea of a game where the goal is to keep the mood high for “Familien Strøm”, while electricity consumption must be limited and optimized within a fixed budget. 

We created the visual universe and the design of the family in close collaboration with Dwarf, aiming for a style with tons of personality and humor. 

Client: Andel Energi & Dwarf

Art director & character design: Esben Fisker

Animations & assets: Sigurd Grelck & Maja Lomholdt