Background designs for BBC’s World Cup Promo
Client: BBC Creative
Our very own and talented in-house illustrations jedi Rune Fisker did the background designs for BBC’s 2018 FIFA World Cup promo.
The spot starts with the weaving of an epic tapestry. We are sucked into a woven universe with some of the worlds most iconic soccer players performing tricks and scoring goals. The backgrounds are inspired by the hosting nation Russia with iconic landmarks such as the Red Square in Moscow – hence also the weaving (it’s a russian thing).
PROCESS
Rune created the background designs in illustrator and they were then weaved into an insane amount of frames. The London Embroidery Studio embroidered every single frame individually, creating over 600 unique tapestries. After all frames were embroidered, the animation was done frame-by-frame by BLINKINK.
STILLS FROM FINAL FILM
END FRAME
Client: BBC Creative
Agency: BBC Creative
Background design: Rune Fisker
Character design: Dan Lambert
Production: BLINKINK
Director: Nicos Livesy
Embroidery: The London Embroidery Studio