How Do We Stop the
Decline of Unions?

Client: FH / Community

FH represents Danish contract-bearing unions. They have been an important part of society for many years, but they have a problem: their members are dwindling. We were happy to work with the agency Community to bring this issue to light in a compelling way.

We quickly realized that in order to be successful in this project, we needed to visualize the declining membership data in a compelling way. In order to achieve this, we used a combination of mixed media illustrations, bold impactful type design, as well as geometry and color. We delivered multiple animation tests to sharpen the core message. The final result was shown at a large conference at FH to great effect.

 

Concept & Script: Community Agency

Visual Storytelling: Benny Box

Animation & Illustration: Benny Box

Art Director: Sigurd Grelck