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A Delicious Blend of Live Action
Footage and Animation.

Client: Ocean / Honeytrap Film

COOP is one of the most recognizable supermarket chains in Denmark. We had the pleasure to work with the great people at Ocean, Honeytrap, Larsen VFX, and the renowned illustrator Martin Gekko to create this fun campaign, using a blend of live action footage and traditional animation.

Mixing footage and animation is always a delicious challenge, as the animations require both complex tracking to match the actors and camera, as well as animations in both 2D and 3D that needs to look natural and beautiful. After the first campaign film was extremely well received, we happily returned to do the second one. What can we say? There’s a lot to sink your teeth into.