Creating an illustrated universe
for a global investment bank. 

Client: SAXO Bank 

How do you create illustrations that balance visual appeal with the need to be clean, appropriate and trustworthy. That was the challenge when SAXO approached us to create a new illustration style that could work across their global investment platform.

The result is a clean and minimal illustration style that works especially well when animated. After numerous animated illustrations we went all in and developed a full animated spot using the SAXO illustration style. 

Illustrations

Script: SAXO Bank

Visual Storytelling: Benny Box

Animation & Illustration: Benny Box

Creative Director: Esben Fisker