Creating an illustrated universe
for a global investment bank.
Client: SAXO Bank
How do you create illustrations that balance visual appeal with the need to be clean, appropriate and trustworthy. That was the challenge when SAXO approached us to create a new illustration style that could work across their global investment platform.
The result is a clean and minimal illustration style that works especially well when animated. After numerous animated illustrations we went all in and developed a full animated spot using the SAXO illustration style.
Script: SAXO Bank
Visual Storytelling: Benny Box
Animation & Illustration: Benny Box
Creative Director: Esben Fisker