Cute film about the blood in our bodies
Client: Bloddonorerne i Danmark
We created a cute universe for children at the age of 5-6 years to teach them about the wonders of the blood in our bodies.
The client was Danish NGO Bloddonorerne i Danmark. You may have seen a previous project we did with them showing a bunch of fun facts about blood, and we were so happy to see them return for more animation fun!
CREATING A UNIVERSE FOR BOTH CHILDREN AND GROWN-UPS
For this project the challenge was to create a universe that would speak to young children as well as grown-ups on social media. Since Bloddonorerne i Danmark is a small NGO, they have limited means to market their cause, so we had to create something that would speak to multiple target audiences. We created a main film for children and adjusted the speak and image side for three SoMe clips including one entirely new. The films tell a cute story of what our blood consists of, their functions and how they’re transported through our bodies. With different characters we were able to tell the story in a humorous, relatable and simple way. We converted all the blood cells into cute little characters with different distinct traits.