OUR BLOOD

Cute film about the blood in our bodies

Client: Bloddonorerne i Danmark

We created a cute universe for children at the age of 5-6 years to teach them about the wonders of the blood in our bodies.

The client was Danish NGO Bloddonorerne i Danmark. You may have seen a previous project we did with them showing a bunch of fun facts about blood, and we were so happy to see them return for more animation fun!

CREATING A UNIVERSE FOR BOTH CHILDREN AND GROWN-UPS
For this project the challenge was to create a universe that would speak to young children as well as grown-ups on social media. Since Bloddonorerne i Danmark is a small NGO, they have limited means to market their cause, so we had to create something that would speak to multiple target audiences. We created a main film for children and adjusted the speak and image side for three SoMe clips including one entirely new. The films tell a cute story of what our blood consists of, their functions and how they’re transported through our bodies. With different characters we were able to tell the story in a humorous, relatable and simple way. We converted all the blood cells into cute little characters with different distinct traits.
CHARACTERS
THE RED BLOOD CELL
THE WHITE BLOOD CELL
PLATELET
BLOOD PLASMA
BACTERIA

Client: Bloddonorerne i Danmark

Storyline: Benny Box

Art direction & design: Benny Box

Production: Benny Box

Sound design: Lydstudiet København

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