The Financial Times & Benny Box

The Long Walk: Towards Gender Equality

For 2,500 years women have been fighting for their place in our democracies. This two-minute animated film traces the slow path towards equality. The film is titled 'The Long Walk: Towards Gender Equality In Politics'.

About the film
In collaboration with the Financial Times, Benny Box created an animated short film that sheds light on this ongoing fight. The film explores the underrepresentation of women in democratic leadership and is a part of Financial Times' broader initiative to examine the state of democracy in a time of rising polarization and instability.

Client: The Financial Times
Agency: Benny Box

The film

About the film

Through richly illustrated and meticulously animated sequences, the story moves fluidly across eras and continents, highlighting pivotal moments of progress and resistance. Every landscape and character is handcrafted, giving the animation a tactile, human feel. This stylistic choice reinforces the emotional weight of the story and evokes a timeless quality — one that connects historical context with contemporary urgency.

The animation’s warm visual language serves as a striking counterpoint to the film’s serious themes, engaging viewers while underscoring the significance of inclusion in modern governance.

Woman walking in Women in democracy animation
Sirimavo Bandaranaike speaks to crowd
Map of countries that currently have a female leader
Woman stands with crowd of supporters

The process

The results

Cross platfrom
+4.5 million views
+30.000 shares
+200.000 likes
Highest completion, female and young person engagement ever for Financial Times

Credits

Director

Juliet Riddell

Producer

Eóin Hegan

Text by

Nina Segal

Henry Mance

Musical Performance

Rhiannon Giddens

Francesco Turrisi

Chief Data Reporter

John Burn-Murdoch

Sound Designer

Tristan Cassel-Delavois

Creative Director

Esben Fisker

Client Lead

Caroline V. Lundholm Madsen

Character Design & Storyboard

Sigurd Grelck

Background Design

Esben Fisker

Hannah Genzmer

Animation & Compositing

Sigurd Grelck

Esben Fisker

Hannah Genzmer