Anthon Berg / by The Network / Worth Your While
A Christmas to remember
Experience Danish Christmas magic with Anthon Berg chocolate. Our animation weaves a lively tale in a small town, brimming with festive spirit. Discover snack-sized stories that add to the magic of Anthon Berg. Hand-animated characters, a limited palette, and expressive details unite in this vibrant narrative. Scroll down, press play, and get into the chocolaty spirit of Christmas.
The campaign has run for 2 christmas seasons with good results:
47% increase in Anthon Bergs relevance as a Christmas Brand.
28% increased intention of bouying Anthon Berg Chocolate.
67% thinks that this universe makes Anthon Berg & Christmas belong together.
32% could imagine wanting to see this ad every Christmas.
![christmas city nighttime](https://cdn.sanity.io/images/fgxbwgi0/production/ef931824e0109b6a47f0c071e33cfe4b3f337314-1920x1080.png?w=3840&q=75&fit=clip&auto=format)
![anthon berg product image](https://cdn.sanity.io/images/fgxbwgi0/production/8bd89caf73e6182e0fd47dc760195732ab07dfc3-1920x1080.png?w=3840&q=75&fit=clip&auto=format)
Process
![character sketches](https://cdn.sanity.io/images/fgxbwgi0/production/64b33ed9ae2dae7d36c52a8cb9ef0daaeb6de33b-1920x717.jpg?w=3840&q=75&fit=clip&auto=format)
![character sketches in city](https://cdn.sanity.io/images/fgxbwgi0/production/34fb99d355b1a4c77c3ab6be078d8d52f5c490e9-3840x2160.png?w=3840&q=75&fit=clip&auto=format)
Credits
Client
Anthon Berg
Worth Your While
by The Network
Concept development
Worth Your While
Art director
Esben Fisker
Character designs
Benny Box
Animation
Benny Box
Production
Benny Box