Anthon Berg
Christmas Campaign
Client
Anthon Berg
Industry
Food & confectionary
Services
Campaign Design
Motion Design
Animation
Christmas already has a visual language. The challenge is doing something with it that feels fresh rather than familiar. For Anthon Berg, we created a hand-animated campaign built around a small town full of festive life, designed to carry the warmth and personality of the brand across two Christmas seasons.
The animation works with a limited palette and expressive character work, letting the storytelling do the heavy lifting. Small moments, carefully made. The kind of campaign that rewards attention without demanding it.
The project in numbers
47%
Increase in Anthon Berg's relevance as a Christmas brand
28%
Increased intention of buying Anthon Berg chocolate
Credits
Client
Anthon Berg
Worth Your While
by The Network
Concept development
Worth Your While
Art director
Esben Fisker
Character designs
Benny Box
Animation
Benny Box
Production
Benny Box
Background illustration
Mads Berg
Curious to learn more? Get in touch.