Andel Energi

Gaming as a Communication Platform

Andel Energi sought fresh brand activation – an involving, engaging approach to educate and empower customers, making energy consumption wiser and efficient. Our collaborators, Dwarf, conceived a game: "Familien Strøm," balancing cheerful mood with controlled electricity use within a budget. Together, we crafted a visually rich family universe, infused with personality and humor, ensuring an impactful style.

Game in an iPad
Man with emotionsCharacters
Frames with family members
Household itemsIcons

Making of the game

Characters sketchCharacters process



Andel Energi


Art director & character design

Esben Fisker

Animators & Assets creation

Sigurd Grelck

Maja Lomholdt