Andel Energi
Gaming as a Communication Platform
Andel Energi sought fresh brand activation – an involving, engaging approach to educate and empower customers, making energy consumption wiser and efficient. Our collaborators, Dwarf, conceived a game: "Familien Strøm," balancing cheerful mood with controlled electricity use within a budget. Together, we crafted a visually rich family universe, infused with personality and humor, ensuring an impactful style.
![Game in an iPad](https://cdn.sanity.io/images/fgxbwgi0/production/c56d84636aa645d5dd3ffa3c71cca0161a37980e-2500x1875.jpg?w=3840&q=75&fit=clip&auto=format)
![Man with emotions](https://cdn.sanity.io/images/fgxbwgi0/production/d54e5964818f0f354a0cbb9f738c30c6bd7b5cfc-2500x1875.jpg?w=3840&q=75&fit=clip&auto=format)
![Characters](https://cdn.sanity.io/images/fgxbwgi0/production/98d4fd1252031ce5db6533e8d8eae20f0172620a-1920x996.jpg?w=3840&q=75&fit=clip&auto=format)
![Frames with family members](https://cdn.sanity.io/images/fgxbwgi0/production/c379ef7444512aadfedf0e707274a47a633bc2c8-2500x1875.jpg?w=3840&q=75&fit=clip&auto=format)
![Household items](https://cdn.sanity.io/images/fgxbwgi0/production/f0df250ed04913f29e21e42e34db1a246bf15182-2500x1875.jpg?w=3840&q=75&fit=clip&auto=format)
![Icons](https://cdn.sanity.io/images/fgxbwgi0/production/06a9e9fdf09c4aa5272545885b1127efc585cc6a-2500x1875.jpg?w=3840&q=75&fit=clip&auto=format)
Making of the game
![Characters sketch](https://cdn.sanity.io/images/fgxbwgi0/production/f74c12ce3aee0914601cb567f0d8108624744bb3-1080x1080.jpg?w=3840&q=75&fit=clip&auto=format)
![Characters process](https://cdn.sanity.io/images/fgxbwgi0/production/43be0f49e4b9c26a377a6bb1d6b9b8726b852d2e-1080x1080.jpg?w=3840&q=75&fit=clip&auto=format)
Credits
Client
Andel Energi
Dwarf
Art director & character design
Esben Fisker
Animators & Assets creation
Sigurd Grelck
Maja Lomholdt