The Visual World of Ramasjang | Benny Box - Danish Motion Design Studio.

DR Ramasjang

The Visual World of Ramasjang

Client

DR Ramasjang

Industry

Entertainment & Media

Services

Illustration System
Character Design
Animation

Ramasjang is one of the most recognisable names in Danish children's media. A channel built on bold, beloved characters and a world that kids genuinely want to spend time in. When DR Ramasjang needed a coherent visual language that could carry that world across games, apps and digital media, they brought Benny Box in to build it.

The result is a complete illustration universe. A system of bright, saturated colours, geometric shapes and expressive characters that works across every format Ramasjang touches, from background environments in mobile games to character designs used across the entire channel. Consistent enough to feel like one world. Flexible enough to keep growing.

Characters with personality built in

Every character in the Ramasjang universe is exaggerated by design. Proportions are pushed to match energy and personality rather than any realistic reference. A character who is bold and physical reads that way in their silhouette. A quieter, more considered character carries that in their shape. The geometry does the storytelling before a single frame of animation plays.

That exaggeration also makes the characters work harder across formats. Shapes that are pushed to their limits read clearly at small sizes, animate expressively and stay recognisable whether they appear as a game sprite, an app icon or a full broadcast close-up. Over 32 characters were designed within this system, each with their own distinct visual identity, all unmistakably part of the same world.

A style built for a world

The visual language rests on a deliberate contrast. Characters are built from bold geometric forms with clean outlines, immediately readable and full of personality. Environments are softer and more organic, using flowing shapes that recede naturally behind the action. Children can always tell at a glance what is alive and what is simply the world around them.

Colour is the primary unifying force throughout. Bright, saturated tones give the universe its energy and hold it together across phone screens, game interfaces and broadcast frames. The style went through extensive testing with children in the target age group, with each round of feedback sharpening the visual language until it didn't just look right, but felt right to the audience it was made for.