Pinocchio

How do you encapsulate the essence of a theater performance in one single picture?

How do we show that a classic like Pinocchio is a new interpretation, different from many previous interpretations there have been before, including the most famous version of them all? Anders Fogh Richardsen set Benny Box that task for the Royal Theatre's performance of Carlo Collodi’s Pinocchio.

The result emerged through a number of sketches in close collaboration between Anders at the Royal Theatre and was used on website, posters, digital Afa Decaux posters, instagram ads and more. We also made an looping animated version for digital formats.