Pinocchio

How do you encapsulate the essence of a theater performance in one single picture?

How do we show that a classic like Pinocchio is a new interpretation, different from many previous interpretations there have been before, including the most famous version of them all? Anders Fogh Richardsen set Benny Box that task for the Royal Theatre's performance of Carlo Collodi’s Pinocchio.

The play was a children's show for older children, and has a darker and more serious tone than we are used to from the happy singing puppet in Disney's interpretation.

The result emerged through a number of sketches in close collaboration between Anders at the Royal Theatre and was used on website, posters, digital Afa Decaux posters, instagram ads and more. We also made an looping animated version for digital formats.