Rådet for Sikker Traffik

Speed is easy to underestimate. A few kilometres per hour feels like nothing until it isn't. The challenge for this campaign was making that gap feel real, without lecturing the audience into switching off.

Working with Uncle Grey, who led the storyline and creative concept, Benny Box handled art direction, design and production for an animated campaign for Rådet for Sikker Trafik. The animation puts the consequences of small speed increases front and centre, letting the visuals carry the weight of the message. Considered enough to land. Restrained enough to stick.